What is Article Submission in SEO?

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Article Submission refers to an Off-Page SEO technique which includes content publication on third party websites/blogs to generate Inbound links for personal/client’s website with a motive to increase search engine rankings of “link generated for” website. The link generated by article submission SEO strategy can be in the form of a dofollow backlink or a nofollow backlink.


Article Submission is one of the popular and most effective off-page SEO strategy which can act like a ranking booster gun if done correctly. There are two types of websites where you can publish articles, one who offers CMS platforms just after registration and second category is for those where you have to pitch the author, admin or editor of the website for the submission requests.

The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.
There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:
1.      Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.
2.      Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.
5 key points to consider while writing articles
During the process of article submission do not forget to consider below 5 key points. Following these points will meet the purpose of both i.e. your target audience and search engines.
§  Articles should be original and information rich.
§  Articles should be keyword rich but not excessive to the point of keyword stuffing.
§  The average length of articles should be between 500 and 700.
§  Give a unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article.
§  Giving subheadings, bullets and numberings to articles make it presentable and easy to read for potential customers.

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