First, you should understand that link building it’s not only a matter of quantity but it is a matter of quality as well. In other words, it no longer matters how many links are pointing to your website but it is more important from where these links are coming. For example, a link from a normal blog does not have the same ‘weight’ as a link from New York Times or a link from Matt Cutts blog (former head of Google Quality team) is not the same as a link from my blog. The obvious question is, how to you get these links? If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog. Does this happen in reality or is it another myth? It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other w