What is On-page Optimization
Onpage optimization refers to all measures
that can be taken directly within the website in order to improve its
position in the search rankings. Examples of this include measures to
optimize the content or improve the meta description and title
tags. Conversely, off-page SEO refers to links and other signals.
Some important factors in Onpage SEO:
Title tag Optimization:
A title tag is an HTML element that
specifies the title of a web page. Title tags are displayed
on search engine results pages (SERPs) as the clickable headline for a given
result, and are important for usability, SEO, and social sharing.
Title tags are also part of what makes
people decide whether to visit your site when it shows up in the search
results. The title tag should contain important keywords to help the search
engine determine what the page is about.
"It is a Google Ranking Factor"
Regardless of the language that the website is built in, Robots crawl the
website via "html" source.
<head> tag is usually for crawlers/bots
<body> tag is usually for users
Title tag: The title tag is very effective in SEO
Rules for Title Tag:
66 Characters
Must include keywords
Meta Description:
The meta description is a ~160
character snippet, a tag in HTML, that summarizes a page's content. Search
engines show the meta description in search results mostly when the
searched for phrase is contained in the description. Optimizing the meta
description is a very important aspect of on-page SEO.
The meta description is the short
paragraph of text placed in the HTML of a webpage that describes its content.
The meta description will then appear under your page’s URL in the search
results.
"Not a Google Ranking Factor"
<meta name="description"content"
Rules:
160 to 167 characters
Must include keywords
Meta Keywords:
Meta Keywords are a specific type
of meta tag that appear in the HTML code of a Web page and help tell
search engines what the topic of the page is. ... The most important thing to
keep in mind when selecting or optimizing your meta keywords is to be
sure that each keyword accurately reflects the content of your pages.
Meta
Keywords are a specific type of Meta tag that
appear in the HTML code of a Web page and help tell search engines what the
topic of the page is. Meta keywords are distinguished from regular keywords
because they appear “behind the scenes,” in the source code of your page,
rather than on the live, visible page itself.
Meta keywords play 0% role in SEO
<meta name="keywords"content= "........">
"Not a Google Ranking Factor"
Do not use meta keywords:
- Use it if client wants it.
- Used for internal searching
On page should have 5 to 8 keywords optimized
Meta Robots:
<meta name="robots"content="......">
Tools that help create seo pro meta tags.
addme.com
metataggenerator
Robots
User-agent: *
Disallow:
/wp-admin/
Disallow:
/wp-includes/
Content
Optimization:
The process of making your website's home
page or a particular page on your website more attractive to search engines and
users is called optimization. There are several parts of your website that we
will review and improve as part of this process. These include the content or
copy, broken links, title tags and Meta tags. Once these improvements are
implemented, search engines will find it easier to index your website and
display it in relevant search results.
- Content is the king
- Content must be original
- Content should be helpful
- Content should be fresh
Content must be keyword rich
- Minimum once
- Maximum 2-3 times in 500 words
4-6 times in 1000 words
Keyword Stuffing:
Google alerts if keyword are added more than required.
Keyword Lagging:
Google alerts if keyword are less than required.
Content Length:
Content length minimum (350 to 500) words
If site is informational, then at least (100) words
If site is ecommerace, then upto 350 words
If site is business, then upto 500 words
Keyword Formatting:
Does not really matter or apply in SEO
Keyword Proximity: www.thesaurcus.com
Use relevant synonyms along with keyword so google recognizes the suggested
meaning use the most common word in the field you are working on.
Site-Map:
In simple terms, a Sitemap
is an XML file that is full of your individual webpage's URLs. It's like an
archive of every webpage in your website. This file should be easily
discoverable in your site in order for search engine crawlers to stumble upon
it.
Create sitemap: https://www.xml-sitemaps.com/
Site
Structure:
A
website’s structure refers to how the website is set up, i.e. how the
individual subpages are linked to one another. It is particularly important
that crawlers can find all subpages quickly and easily when websites have a
large number of subpages. For this reason, a website’s homepage needs to have
links to the most important subpages. Files such as sitemap.xml and robots.txt
also help the crawler do its job in this regard.
Organize relevant files into folders so that google finds is easy to index
my website & crawl.
Also if it crawls to one page in any folder will pick up and take data from
all the other existing pages in the same folder.
Home
Category 1
category 2
category 3
page 1 page 2 page 3
page 1
page 2
page 3
Site become themed
Ranking factor increase
URL
Optimization:
Url Optimization means optimizing the url
structure so that search engines can crawl your pages efficiently and include
your keywords in the url.
Do not use as one word to avoid double meaning picked up by google bots.
Do not use space as it picks up % instead.
use hypen instead
- Url must be include keywords
- Use hyphen as word seperator
- Do not use underscore either it
acts same as space.
- Do not use special characters
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